ACHTUNG! Blog Change

My blog address has changed. From now on all current ( and past blog posts) will be here -

http://kevinzacher.posterous.com/

Sorry for the inconvenience. See you there!

KZ

Discover Behind the Scenes

A little behind the scenes video I edited. Thanks to Adam for filming on his NEW I PHONE 9G

Cast of It's Always Sunny in Philidelphia

Just shot the cast of It's Always Sunny in Philidelphia on FX.   They are a funny , funny bunch.  Mr. Devito a true icon.  And hey guess what, a nice guy.  Rest of the cast super talented.

Can't show any picks yet, except for this shot of my 1st (and surf homie) Paully.  The expression set the tone for the day.  I think I said,  "give me exasperatedly vacant."  

Hmmmm

Cadillac

Just wrapped a really fun job for Modernista and their client Cadillac.  Many thanks to Alejandra  from Modernista for fighting and thanks to Darren for knowing what the hell he wants and keeping us all in stitches.  A really great crew.  The work needs to be good and it went off without a hitch-  all looks good, but to be able to connect with those you're working with and enjoy their company and enjoy the process is not altogether that common.  Here I sit three great jobs back to back and each one was a lot of fun, great crews and the work came out swimmingly!

I really do feel quite lucky.  No Bullshit.

Big Ups to.....

Sherrie and Megan from Cadillac.  Courtney, Will, Darren and Alejandra from Modernista! Shanna who has my back.  Jenn, Zach, Emily, Patrick, Peter, Nathan, Ken, Sarah, Jason and Heidi, Ara, Brian Goetz from Focus, and lastly my talent Troy from John Pierce Agency, Andrea Abenoza from Ford and Gayle Brown from LA models.

Ego, marketing and me, me , me.....hahahaha

A friend of mine recently pointed out that my blog was maybe a touch too self indulgent. 

I disagree.

My blog  serves as news for my photography business and  an electronic journal for myself, my family, friends and most of all my clients and potential clients.  A place to come and see where I have been, what I am doing and where I am going.

I don't necessarily use it as an educational tool for others.  I do not actively pursue blogging about how I market, how I shoot and who else is shooting, etc. etc.  If  you find my blog educational by simply reading about my experiences and looking into some of my productions through video and photos, I couldn't be happier.  And  in no way shape or form want to discourage those of you looking for assistance from reaching out and asking me question's or making comments.  I love to help when asked.   

Discover Campaign

So the second shoot I just wrapped in the city that never sleeps was Discover Credit cards. Came up VERY last minute for me and so unexpected.  The Martin Agency gave me eight ads which doesn't happen as much as it used to.  Usually it's three or so ads in these depressed economic times.  There was a lot of trust bestowed upon me from them.  

The shoot really went off without a hitch and each of the 8 scenarios went better than expected.  I entered this job with the idea we would submit them for awards.  I am proud to say I still feel the same way.

A few people I'd like to thank.....

Cindy Hicks and Marco Howell for being amazing and insightful, Jennifer Kim for keeping us all in line, Adam Amengual, Jordan Seiler, Chris Villafuarte, Nate Mumford for making me look good , Brandon , Maddy Simpson for being my style queen, Victoria Cameron, Chris, Rob Harmon, Alex Niki, Sonia Niki for making it look real,  Jimmy Ayoub, Braden Istas,  and all my talent!

Just a couple snaps from one of the set ups.  Love the photo of my art director Marco Howell.  The look on his face is classic.  

Sony

Just wrapped a three week trip to New York where I shot two jobs and took in some editorial meetings.  Started with a great one for SONY where I shot multiple celebrities.  All great people, warm, funny, polite and gracious.  No drama whatsoever.  I just wanted to take this opportunity to thank a few people.  Abby Ross, Dana Commandatore, Rob Beckon,  Andy Nordfors, Alberto Escobedo, Zach Crawford, MJ Ribas, Adam Amengual, Alex Verron, William Gelner,  Chris Villafuerte, Jordan Seiler, Maddy Simpson, Ethan Tobman , Elena Lyakir, Stuart Redsun, Christine Gately-Evans, Christine Belich, Jacob Gentry, Kelli Stam, Katy Aquino, Dave Stephenson, Shanna Alexander, Jenn Kim and John Hopkins.

I love this picture because in some way's it perfectly illustrates the personality and role of some of those closely involved in the shoot ( some VIP's not visible).  I like to call what goes on behind the lens  "Quiet Mayhem."

Thanks again to all involved.  What a great shoot and I look forward to the next.  Apologies if I have forgotten anyone!

Rethinking Autism Site has launched

Directed all these spots.... check 'em out!

Go to the videos section.

www.rethinkingautism.com

Great message here too.  There are always two sides to every story.  

Another big thanks to Dana for believing in me.

Vanity Fair - Rethinking Autism Press

Vanity Fair just posted a press release on the Autism project I directed a few spots for.  Great that it got picked up by such an Iconic publication.  

Check it out!

http://www.vanityfair.com/online/culture/2009/06/18/if-only-your-doctor-dressed-like-this-too.html

Subaru Content

Newest latest edited content.  Shot piggy back on a Subaru still shoot.  Client extremely happy with results and talking about more.

This type of production is no longer "It's the future."  This is now!

Enjoy.